The implementation of Medicare Part D represented the biggest change to America’s health care system in 40 years. “My Medicare Matters,” a community based, one-on-one education initiative, sponsored by National Council on Aging and supported by AstraZeneca was determined to reach seniors where they lived with information and assistance. When the program needed a powerful grassroots partner in the Miami area to deliver the program and manage media outreach. San Pedro Productions jumped in with strategic insight, pure elbow grease and media magic. The company used its strong relationships in the community to identify and execute dozens of educational events that helped seniors understand their options regarding Part D enrollment. Media was 100% positive—an impressive feat given the external environment surrounding the launch of Part D. We couldn’t have done it without San Pedro Productions.

Peggy Heller
Executive Vice President
Vox Medica/Healthcare Public Relations Group Philadelphia